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Storrito Q&A: Why should I add a location to Instagram Stories?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be part of your daily work on Instagram. In our "Storrito Q&A," we answer everything you need to know about Instagram, Instagram Stories, and Instagram marketing.

Why should I add a location to Instagram Stories?

Adding a location to Instagram stories, much like adding a hashtag, can increase the reach of your stories.

To add a location to your stories, you can use the location sticker. To do this, indicate in your story where you are (for example, the specific location of your store). This increases the chance that someone will find your story.

Your followers will see stories that are personalized for them. If they often search for food or lifestyle topics, they'll also see similar content from their location in their Location Story.

People also connect more easily with things they're familiar with. This could be a local neighborhood, or a famous place that everyone has heard of. This is exactly what you can take advantage of for your business.

To use location stories, your followers need to have location services enabled on their smartphone. Then, they'll find the stories for their current location in the "Discover" tab in the top left corner.

Conclusion: Instagram Stories are the basis of a good marketing strategy.

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To facilitate work on stories within a team, there is Storrito. You can comfortably design, edit and schedule your stories from your computer. This way, everyone has access to and an overview of your Instagram stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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