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Storrito Q&A: Why are hashtags so important in Instagram Stories?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be part of your daily work on Instagram. In our "Storrito Q&A," we answer everything you need to know about Instagram, Instagram Stories, and Instagram marketing.

Why are hashtags so important in Instagram Stories?

Hashtags are important for your Instagram stories because new followers can find you through them. Hashtags are one of the most interactive and commonly used elements in Instagram Stories.

All Instagram users have the ability to use hashtags to search for specific topics, find interesting content, and, potentially, find profiles to follow as a result.

Followers can also subscribe to hashtags. They then receive an overview of all the stories related to the hashtag. Therefore, take a close look at your target group beforehand: Which people do you want to address? Which profiles do they already follow? And which hashtags are used by these profiles? This way, you can analyze for yourself which hashtags you should use.

If you only want to add one hashtag, you can use the Instagram Hashtag Sticker. This is the easiest way to add a hashtag to your story. You can customize the design with a tap on the sticker.

If you need more hashtags for your story, the text tool will help you. You can add up to ten hashtags here. Just be careful not to overload your story with hashtags.

Conclusion: Instagram Stories are the basis of a good marketing strategy

Hashtags in Instagram Stories are becoming increasingly important for a good marketing strategy. To facilitate work on stories within a team, there is Storrito. You can comfortably design your stories from your computer, add hashtags, and schedule them in advance. This way, each of you has access to and an overview of your Instagram Stories.

Tobias Manroth Author image
Tobias Manroth
CMO at Storrito

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