Here are the reasons hashtags matter in Instagram Stories

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be part of your daily work on Instagram. In our 'Storrito FAQ series,' we answer everything you need to know about Instagram, Instagram Stories, and Instagram marketing.

Key facts at a glance

• Hashtags help new followers discover your profile through Instagram search
• The Instagram Hashtag Sticker is the easiest way to add a single hashtag to your Story
• The text tool supports up to ten hashtags per Story

Why are hashtags so important in Instagram Stories?

Hashtags are important for your Instagram stories because new followers can find you through them. Hashtags are one of the most interactive and commonly used elements in Instagram Stories.

All Instagram users have the ability to use hashtags to search for specific topics, find interesting content, and, potentially, find profiles to follow as a result.

Take a close look at your target group beforehand. Which people do you want to address? Which profiles do they already follow? And which hashtags are used by these profiles? This way, you can analyze for yourself which hashtags you should use. Hashtags work alongside location stickers as the two main discoverability tools in Stories.

If you only want to add one hashtag, you can use the Instagram Hashtag Sticker. This is the easiest way to add a hashtag to your story. You can customize the design with a tap on the sticker.

If you need more hashtags for your story, the text tool will help you. You can add up to ten hashtags here. Just be careful not to overload your story with hashtags.

Conclusion: Instagram Stories are the basis of a good marketing strategy

Hashtags in Instagram Stories are becoming increasingly important for a good marketing strategy. To facilitate work on stories within a team, there is Storrito. You can comfortably design your stories from your computer, add hashtags, and schedule them in advance. This way, each of you has access to and an overview of your Instagram Stories.