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How to use Instagram Collab for your marketing strategy

In our “Instagram Guides,” we'll look at Instagram, explain its features both new and old, and show you how to get the most out of the platform for your marketing strategy. Today: How to use Instagram Collab for your marketing strategy.

Collaborations are a vital part of being successful on Instagram. They are the perfect tool for promoting your business via marketing partnerships with creators, influencers, and other brands.

Instagram has now invented a new feature called Instagram Collab to push collaborations further. With this new feature, users can collaborate on posts and Reels. Instagram is currently testing the feature in the United Kingdom and India.

How to use Instagram Collab

Almost every innovation that Instagram rolls out is designed to help users expand their reach and engagement. Instagram Collab continues these efforts perfectly. Here is how the new feature works.

  1. Open Instagram and choose whether you want to post a reel or a photo or video to your feed.
  2. Once you have finished editing your post, tap “Tag people.”
  3. Select “Invite Collaborator” and search for the account you want to use Collab with.

The account you want to collaborate with has to accept your request. Once they have done so, your post will appear in both of your feeds.

This way, not only your followers but also the followers of your collaborator will see your content in their feeds. You and your collaborator will both be marked as co-authors.

Benefits of using Collab

As usual, Instagram only offers this feature to public business and creator accounts. Of course, this is understandable because the new feature is especially aimed at brands that want to work with influencers, creators, and other brands.

One of the main advantages you will get from using Collab is an increased reach for your content. With just a few clicks, your post or Reel will be available not only on your profile but also on your collaborator’s account.

This way, you can make your carefully produced content available to a wider audience and also attract new potential followers.

This effect is also supported by the presentation of the collaboration. When you use Collab, Instagram shows both the collaborators in the header section of the post or Reel. So, it is very easy for users to see who is behind the post.

Last but not least, it will save you and your collaborators a lot of time if you collaborate on Instagram regularly.

Conclusion: Instagram has made collaboration a lot easier with its new Collab feature

Instagram Collab is an easy way to work together with another brand or creator on the platform. Though it is not yet available in every market, once it is, you will be able to extend your content’s reach with just a few clicks. The new feature will surely be useful for your marketing strategy. Storrito helps with the creation of Instagram stories. The platform can be used within a team to create and schedule stories.

Tobias Manroth Author image
Tobias Manroth
CMO at Storrito

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