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Storrito Q&A: Advantages and tips for recycling social media content

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A" we’ll explain everything you need to know about Instagram, Instagram Stories and Instagram Marketing.

Today: Advantages and tips for recycling social media content.

On social media, content is king. That much is certain. But it can be a difficult task to always present your followers with freshly produced content.

Either you are working with a small team or are on a heavy posting schedule. But you can easily overcome these difficulties by recycling your already posted content.

Why should you recycle social media content?

The thing with social media and its algorithms is that you never have a guarantee that it will show your content to all your loyal followers. So, by using your previous content again, you can make sure to reach a wider audience.

That can be especially helpful if you want to reach people all around the world. If parts of your community are awake all around the clock, you can reach them while posting in different time slots.

Recycling social media content is also a great way to test out different approaches. When you repost your content on several networks you can test out different ways to address your followers. Like that, you can find out what part of your followers jumps at what tone.

When you recycle your social media content, you can keep your feed active. That can be a huge time or money-saver in comparison to producing new content.

It can also help to promote older products or blog posts that you want to get more attention.

How to recycle social media content

There are a lot of different ways to recycle your social media content. Of course, you can always post the same pictures, videos, or captions on various networks. That can be a good option if you want to share a memory with your followers.

But you should also always consider changing little things to get more out of your content – the algorithms will thank it to you.

Maybe you want to change the visual language of your photos or try out another tone for your captions.

You can also turn your Tweets into pictures and share them on Instagram to reach a wider audience with your content.

To get more interactions out of your recycled content, you can also turn blog posts or articles into a discussion. Maybe start a poll in your Instagram Stories or ask your followers directly in a caption.

After that, you can in turn reuse the outcome you create in that way again and cross-post it on other social media platforms.

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram Stories in a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram Stories.

Tobias Manroth Author image
Tobias Manroth
CMO at Storrito

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