Co-Founder at Storrito
Max Weber is Co-Founder at Storrito. Writes about platform shifts across Instagram, TikTok, and Meta, what they mean for teams, and where the next change is coming from.
Article
TikTok Algorithm 2026: How Videos Get Ranked
How the TikTok algorithm ranks videos on the For You feed in 2026, which signals matter most, and the point-system and follower-count myths worth ignoring.
Max Weber
Instagram DM Encryption Changes Explained
Meta disabled end-to-end encryption on Instagram DMs on May 8, 2026. Here is what changes for small businesses, creators, and brand partnership conversations running through the inbox.
Free Instagram Tools for Planning Better Stories
Most marketing teams I work with run roughly the same Instagram week, with planning on Monday, the Reel mid-week, a bio refresh on Friday, and a Sunday review of what landed.
Why Bingo Cards Get So Much Engagement on Instagram Stories
Why Instagram Story bingo cards keep outpulling polished single-frame Stories in 2026, and how the free Storrito generator slots into a reshare-driven Story schedule.
How to Use a This or That Template on Instagram Stories
Why low-effort This-or-That Story templates earn more reshares than polished single-frame posts, and how the Storrito generator closes the reshare loop.
How to Use the Video Feed on LinkedIn
Why LinkedIn's 2026 Video tab is partitioned from the main feed, what the dwell-time economics look like, and how it changes the creator incentive structure.
Why Longer Content Performs Better on Instagram
Why algorithm changes on Instagram and LinkedIn now make shallow content actively costly, and how content depth has become a structural distribution advantage for small publishing teams.
Instagram Now Tracks What You Almost Click
A technical analysis of why Instagram's shift from explicit engagement signals to micro-behaviors like hover time and scroll deceleration was structurally inevitable.
Here's the Problem with AI Content Tools on Instagram
Why Meta profits from selling AI content tools while Instagram's algorithm penalizes AI-generated output, and what this structural paradox means for content economics
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