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Best Practices: CVS Pharmacy uses these content ideas in their Instagram marketing

In theory, Instagram marketing should be easy. But the reality is that many companies struggle with it day to day. However, with a little creativity, you can create great Instagram stories for your business. In our "Best Practices" series, we'll introduce you to different companies that are providing real quality in Instagram marketing, and give you some real-life examples.

Best Practices: Instagram marketing by the pharmacy CVS

1. Testing followers: myths about diseases

As a pharmacy, you are the experts when it comes to diseases. Your followers don't just want to see your products, they also want to learn something. The poll sticker can help with that: give some myths about a topic, just like CVS Pharmacy does, and let your followers vote on whether they think they are true or false. Then, give the correct answers.

2. Inform people about important topics

On the Internet, news travels extremely fast. Help your followers distinguish between true and false information. Therefore, inform them about current and important topics. This is what CVS does by informing followers about vaccinations.

3. Involve followers interactively

A quiz is quick to create, increases the interaction of followers, and can provide important information at the same time. Therefore, create quizzes on important topics that you want your followers to understand. Ask questions and test your followers. When answering the questions, they will see immediately whether they are right or wrong. Afterwards, you'll have a good overview of the areas in which you should provide more information.

Conclusion: Simple ideas become big successes

The Instagram marketing of CVS shows the value of simple ideas. They now reach over 200,000 followers on Instagram. Would you like to do the same? Then check out how Storrito can help you make it happen: With our tool, you can easily create Instagram stories on your computer, schedule them in advance, and edit them as a team.

Tobias Manroth Author image
Tobias Manroth
CMO at Storrito

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