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Best Practices: The drugstore Ulta uses these content ideas for their Instagram marketing

In theory, Instagram marketing should be easy. But the reality is that many companies struggle with it day to day. However, with a little creativity, you can create great Instagram stories for your business. In our "Best Practices" series, we'll introduce you to different companies that are providing real quality in Instagram marketing, and give you some real-life examples.

Best Practices: Instagram marketing from the drugstore Ulta

In this article, we’ll look at a few strategies and ideas for effective Instagram marketing for drugstores. We'll focus on the US drugstore chain Ulta.

1. Introduce new brands

What's the new brand in your drugstore? Ulta uses Instagram Stories to introduce their new brands. This automatically piques the interest of followers by letting them click through their Instagram stories.

2. Encourage followers to post images with hashtags

Create your own hashtag – like Ulta's #Ultabeauty. Then call on your followers to post pictures with this hashtag themselves. You can then use the hashtag to find the pictures and post a selection of them in your Instagram stories. You interact with your followers and potential customers can better identify with your brand.

3. Introduce your online store

Show your followers that you are not only available at the physical location, but also have an online store. Your followers will then understand that theproducts they have seen can be bought around-the-clock.

Conclusion: Simple ideas become big successes

The Instagram marketing of Ulta shows how a simple idea can be a big success. They now reach over 6 million followers on Instagram. Would you like to do the same? Then take a look at how Storrito can help you make it happen: With our tool, you can easily create Instagram stories on your computer, plan them in advance, and work on them as a team.

Tobias Manroth Author image
Tobias Manroth
CMO at Storrito

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