Why Instagram's Algorithm Now Tracks What You Almost Clicked

Instagram's recommendation system has begun weighting signals that users never consciously produce, like how long a thumb hovers before scrolling past, the rate at which a scroll decelerates near a piece of content, and whether someone takes a screenshot without otherwise engaging.

How to Start Posting Instagram Stories with Nothing But Your Phone

You do not need a DSLR, a ring light, or an editing laptop to post Instagram Stories that perform well.

TikTok's Underconsumption Trend Has 46 Million Views and Brands Are Still Posting Hauls

If you have spent any time on TikTok in the last six months, you have probably scrolled past someone proudly showing off a tube of moisturizer squeezed completely flat, a pair of sneakers worn down to the sole, or a kitchen organized with repurposed glass jars instead of matching containers.

How Instagram Trial Reels Work and What the Data Shows After 72 Hours

Instagram Trial Reels let you publish a Reel that only reaches non-followers for 72 hours, giving you real audience data before your existing followers ever see it.

Seven Workflow Decisions Social Media Teams Regret Putting Off

Most social media teams know which workflow decisions they are postponing.

Half of U.S. Consumers Now Search on TikTok, but the Google Comparison Misses the Point

Adobe's 2026 research puts the number at 49 percent of U.S. consumers now using TikTok as a search engine, up from 41 percent in 2024.